An interview series with Brett Friedman
The Creative
Strategy Podcast
How do creative strategists turn a customer insight into an ad worth testing? Brett sits down with the people doing the work.
The Creative Strategy PodcastSide A / Interviews
Independent conversations▂▄▆█▃▅▂▇▅▂
01 / ListenThe published archive
Episode index
07 interviewsPick a conversation by the question it tackles.
NoInterviewTopicLength
07Nicole Crowell
Idea generation59 min06Finding the feeling behind the ad
Juhi Pikale
Creator marketing46 min05What changes when creators make the ad
Jake Mehani
Paid social64 min04Inside a Facebook creative testing system
Michael O'Brien
Research52 min03Getting from research to a finished ad
Monika Arechavala
Design46 min02Where design ends and strategy begins
Giann Quijano
Measurement53 min01Connecting the idea to the numbers
Baiba Matisone
Strategy72 min
Working backward from the audience
02 / The hostBehind the mic
Hi, I’m Brett
I’ve worked as a creative strategist, managed strategists, and built creative technology. I started this show because I wanted to hear what other strategists actually do when a brief lands on their desk.
How did they get the idea? What convinced them to test it? And what did they learn when it didn’t work?
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Guest submissions
Who should Brett interview?
Suggest a strategist who can walk us through a specific ad, test, or creative decision.